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Personal care products

What is Feminine hygiene?

Feminine hygiene is the routine of cleansing, toning, and moisturizing your vulva, which is the external part of your vagina. Feminine hygiene falls under the broader umbrella of personal care. But let’s clear things up: there’s a difference between external feminine care and internal feminine care. Internal refers to douching, which is cleaning the inside of your vagina, while external involves using feminine hygiene (or personal care) products such as vaginal wash, spray, lotion, and feminine wipes to keep clean, fresh, and comfortable down there. Consider it an extension of bath and body care - it’s feminine skincare for down there.

Are feminine hygiene products really needed?

Yes, definitely! Anything from waxing to exercising to intimate activity can throw off the delicate pH balance of your vaginal area. Many women just use water but you often need a deeper clean than water can provide. But before you reach for the soap, know that heavily fragranced soap from drugstores that is often chock full of harmful chemicals can irritate your skin even further which is why it’s important to use hypoallergenic, soap-free, toxin-free, and natural products that are gentle on your skin. You wouldn’t put a bunch of chemicals on your skin or face. So why would you put it on your area down there?

How to use

When should feminine hygiene products be used?

I Love My Muff’s feminine hygiene products can be used after showering, exercising, waxing, lasering, shaving, or whenever you feel like you need to freshen up down there really.

Clean Wash, Pure Spray, and Soft Lotion can be used as part of a daily hygiene routine, while Fresh Wipes are perfect for keeping fresh - anytime, anywhere. The wipes are conveniently individually packaged to be used on the go, while travelling, at the gym, and more.

Are I Love My Muff products for internal or external use?

External and internal feminine care is different. Internal vaginal cleansing involves douching. I Love My Muff products were not designed for internal vaginal use and are strictly intended to be used on and around the vulva area.

Can I Love My Muff products be used on other parts of the body?

Absolutely - we love a good multi-purpose product! While all of I Love My Muff were designed for your vulva area, they’re great for all over body care. Many of our customers have found multiple uses for our products. Due to the gentleness of our natural ingredients, they’re perfect for any area of your skin that needs cleansing, toning, and moisturizing. The cooling and antibacterial properties, in particular, also make it great for calming irritated skin.

How are I Love My Muff products used?

Clean Vaginal Wash: Our gentle yet effective cleanser that keeps bad bacteria and odors at bay. Use on the external area around your vulva area and rinse thoroughly.

Pure Vaginal Spray: Our refreshing and anti-bacterial mist that supports your natural pH levels and calms irritated skin. A couple spritzes helps tone, cool, and hydrate.

Soft Vaginal Lotion: Our hydrating and soothing moisturizer that provides instant relief for dry, sensitive skin. Apply to the external area of your vulva.

Fresh Wipes: While our trio of products above is great for a daily hygiene routine, sometimes you need something quick and easy while you’re on the go. Our convenient pH-balanced, hypoallergenic wipes are made from biodegradable rayon paper and keep you clean and comfortable on the go. Use our natural feminine wipes for a quick swipe after a workout, intimate activity, or whenever you need to freshen up.

I Love My Muff products

Are these douching products? 

We don’t carry any douching products. Our all-natural feminine products are for strictly for external cleansing, toning, and moisturizing.

Are there parabens in I Love My Muff products?

No, none of our all-natural feminine products contain any parabens. Parabens are widely used preservatives that prevent the growth of bacteria, mold, and yeast in cosmetic products. 

However, parabens possess estrogen-mimicking properties that are associated with an increased risk of breast cancer, which places it directly on our “avoid” list. We use natural preservatives instead to extend the shelf-life of our products.

Are I Love My Muff products for sensitive skin?

Yes, our natural feminine hygiene products are specially formulated for sensitive skin. In addition to parabens, below is a list of harmful ingredients that our products DO NOT contain:

  • Synthetic colours are derived from petroleum such as coal tar and may contain a mixture of chemicals that are recognized as human carcinogens. These can be absorbed into our bodies and stored in our organs and fatty tissues. Synthetic colors may also be contaminated with low levels of heavy metals and some may be combined with an aluminum substrate, which is toxic to the brain.

  • Synthetic fragrances (such as toluene), are hazardous to your health. Synthetic fragrance mixes have been associated with allergies and can serve as an asthma trigger. They have also been linked dermatitis, respiratory distress, and potential effects on the reproductive system.

  • Phthalates are a group of chemicals have been linked to increased risk of breast cancer, early breast development in girls, and reproductive birth defects in both males and females.

  • Sodium lauryl sulfate (SLS)can be found in more than 90% of personal care and cleaning products as a foaming agent. SLS’s are known to be skin, lung, and eye irritants. SLS has the potential to interact and combine with other chemicals to form nitrosamines, a carcinogen. These combinations can lead to a host of other issues like kidney and respiratory damage.

What are I Love My Muff products made of?

All of I Love My Muff products are vegan and cruelty-free. Our all-natural self-care products contain:

  • 100% pure botanical essential oils. We use therapeutic-grade essential oils sourced from our certified supplier to create delightful-smelling botanical infusions.

  • Natural emollients. Plant-derived essential fatty acids found in almond oil, coconut oil, jojoba oil, aloe vera oil, and olive oil help moisturize, soothe, and heal your skin while maintaining softness. Jojoba is very similar to the natural oil our skin produces and is super rich in vitamin E. 

  • Alcohol-free witch hazel. A plant-based botanical extract which soothes the skin and has antiseptic, astringent, and anti-inflammatory properties to calm skin irritations and helps reduce redness naturally.

  • Natural plant preservatives. Pure essential oils like Vitamins A, C, E, and grapefruit seed extract which have natural antimicrobial, antiseptic, antibacterial properties, as well as antioxidants which help extend the shelf-life of our products.

  • Pure distilled water. We add pure distilled water, which is both neutral and gentle, as a natural solvent.

Do I Love My Muff products go bad?

Any truly natural products will have a shorter shelf life, and I Love My Muff uses only the finest natural ingredients without any synthetic preservatives. We recommend using the Wash, Spray, and Lotion within 12 months for the best results. Our biodegradable Fresh wipes have a longer shelf life of up to 2 years.

Why do the same products have different colors and textures?

Our natural feminine hygiene products are handmade and free of chemical preservatives, as well as synthetic colors or fragrances. As a result, natural variations may occur within the same batch of products. But don’t worry, the slight differences in the colors and textures in no way diminishes the effectiveness of our products.

What makes I Love My Muff different from other feminine hygiene products?

I Love My Muff’s all-natural feminine products are soy and gluten-free, animal-friendly, non-toxic, and 100% vegan. Our products empower women to practice self-care daily with natural alternatives to the traditional soaps and moisturizers that may contain harmful synthetic ingredients.

We’re super proud to be an eco-friendly beauty brand. I Love My Muff uses FSC-certified paper and recyclable PET bottles. Our Fresh wipes are also made with biodegradable and compostable material. We take our responsibility to have a positive impact on the planet, care for our environment, and be kind to animals very seriously.

Why were I Love My Muff products created?

They were created out of personal necessity when our founder Ritz Clinging could not find anything in the personal care market that catered to her needs. 

She wanted products that were effective, natural, and gentle. The traditional products that were available had a clinically cold or drugstore look and feel that was not appealing at all. She wanted something bold and fun - and I Love My Muff was born.

In the past, women have felt like they needed to have taboo conversations about muff maintenance but we believe that women shouldn’t have to feel inhibited or uncomfortable about the topic of personal care. 

Our intent with I Love My Muff products is to send a bold and unapologetic message. Personal care is nothing to be ashamed of, and can even be fun, and more and more women are incorporating daily muff maintenance into their self-care routine.

Visit our About page to learn more about how I Love My Muff came to be.

Where to get I Love My Muff products?

You can buy I Love My Muff’s line of personal care products online. Our products are also available at exclusive retailers, salons, and medi-spas around the world. 
View our stockists to find out where to buy I Love My Muff near you.