Good stuff for your muff

"I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self care."



Hi, I’m Ritz, I want to share with you why I created I Love My Muff.

In 2009, I decided to take the lead in providing for myself and anyone else seeking clean, gentle, cruelty-free, and vegan, p-H balanced, vulva-loving products to address our most intimate self-care needs, because we deserve them.

As a female entrepreneur, I am a staunch supporter of women. By women, I mean all persons who identify as women and everyone on the gender spectrum who wants to simply use good stuff to provide daily care for themselves - down there.
And, as a woman who challenged herself in an industry that needed female direction and who dared to do it, I offer I Love My Muff products with a loud and proud statement that encompasses all forms of self-love through self-care. 
I Love My Muff provides clean, gentle, effective, and unapologetic intimate hygiene products for all of us — Period. 
Love yourself, love your muffs and lift each other up!

Muff love,
Ritz Clinging 
Founder & CEO




Did you know that apocrine sweat glands that exist in our armpits, also exist in the vulva, outer labia, and inner labia area which empties into our hair follicles? 

Our external intimate areas consist of one of the most delicate ecosystems on our body; therefore the vulva, deserves gentle, purposeful products that help soothe, refresh and rinse away excess vaginal discharge without disrupting our natural internal pH or wash away any beneficial bacteria. 

The vagina is the internal area and it has a pH of 3.5 and we naturally produce discharge as a completely normal housekeeping function. No soaps, body washes, or douches should ever be used inside your vagina (or vaginal canal).

Externally we have the vulva, outer labia, and inner labia and our vaginal discharge ends up being deposited in these areas and that's what Muff stuff is for, to help cleanse, refresh and moisturise the delicate skin of our external intimate areas. 

Whether you’re bare or rocking some hair down-there, I Love My Muff's straightforward, high-quality vulva-loving intimate care products have you covered from front to back!



Pure botanical extracts and therapeutic grade essential oils give our products their signature 100% natural scents. 

  • Spa Fresh Blue is blend of orange blossom with pure lavender, patchouli, and geranium essential oils for an uplifting and invigorating natural scent.
  • Sweet Citrus Green is a blend of grapefruit combined with the pure essential oils of vanilla and ylang ylang for a warm and revitalizing natural scent.

We are sensitive to your sensitivities, our entire line is pH balanced, paraben-free, SLS-free, soap-free, soy-free, gluten-free, and contains no artificial colors or synthetic fragrances. Refer to individual products in our shop for a full list of key ingredients and their benefits.



We use cruelty free, plant derived ingredients and pure beneficial essential oils in our gentle yet effective cleansing, freshening, moisturising and purifying intimate care products.

I Love My Muff gives it to you GOOD! 

✘ Soap
✘ Soy
✘ Gluten
✘ Parabens
✘ Artificial colors
✘ Synthetic fragrances
✘ Animal products
✘ Cruelty

I Love My Muff is a Female Founded, BIPOC owned business, LGBTQA+ Canadian company providing, Clean, Plant-based, Cruelty-free, Non-toxic, Wholistic self-care essentials, Retail, and Professional intimate skincare products, Personal hygiene care kits, Premium vulva-care Travel Sets, Good stuff for the muff on the move, Inclusive and Bodypositive, Daily love and care for down-there.

We welcome you to join the muff movement!