Good stuff for your muff

I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self care.

‚ÄstRitz Clinging, Founder &¬†CEO

Ritz Clinging Founder and CEO I Love My Muff

Hi I’m Ritz, I want to share with you why I created I Love My Muff.

I've used all kinds of personal hygiene products over the years and many left me irritated - both in mood and skin. All the personal care products I had come across at the time were full of ingredients that were far from caring, hidden behind flowery messaging, or too cold and clinical.

I simply needed something natural, gentle, and effective to provide personal care - for down there and decided to find a way to meet my own intimate self-care needs.

So in 2009, it was OUT with the OLD and IN with the BOLD ‚ÄĒ I developed a line of clean, gentle, plant-based, cruelty-free, and vegan, vulva-loving solutions for our most intimate self-care needs and proudly named it I Love My Muff.

Our bold name definitely gets attention, but it also brings focus to the importance of having holistic self-care choices and our straightforward, high-quality vulva-loving products are for anyone who wants to use an intimate personal care line that is made by a determined woman with muff love in mind.

I Love My Muff products are a natural choice for daily intimate hygiene routines and they’re great for menstrual, menopausal, postpartum, and pre or post-sexual intimacy care.

We are sensitive to your sensitivities so our entire line is pH balanced, paraben-free, SLS-free, Soap-free, Soy-free, Gluten-free and they do not contain any artificial colors or synthetic fragrances.

As a Female founded company that offers purposeful intimate hygiene products with a loud and proud statement, we love and support everyone who lives out loud and proud.

So, however, you move and however you identify, I Love My Muff provides gentle and effective intimate hygiene products for all of us ‚ÄĒ Period.

Muff love!

Ritz Clinging
Founder & CEO
Black woman with short curly hair holding a bottle of I Love My Muff Pure spray to her face.

BENEFITS OF MUFF STUFF

Did you know that apocrine sweat glands that exist in our armpits, also exist in the vulva, outer labia, and inner labia area which empties into our hair follicles? 

The vagina is the internal area and it has a pH of 3.5 and we naturally produce discharge as a completely normal housekeeping function. No soaps, body washes, or douches should ever be used inside your vagina (or vaginal canal).

Externally we have the vulva, outer labia, and inner labia and our vaginal discharge ends up being deposited in these areas and that's what Muff stuff is for, to help cleanse, refresh and moisturise the delicate skin of our external intimate areas. 

Our external intimate areas consist of one of the most delicate ecosystems on our body; therefore the vulva, deserves gentle, purposeful products that help soothe, refresh and rinse away excess vaginal discharge without disrupting our natural internal pH or wash away any beneficial bacteria.

So, whether you’re bare or rocking some hair down-there, I Love My Muff's straightforward, high-quality vulva-loving intimate care products have you covered from front to back!

 



WHAT'S IN MUFF STUFF

Pure beneficial essential oils give our products their 100% natural signature scents.

  • Spa Fresh Blue¬†is¬†blend of orange blossom extract with pure lavender, patchouli, and geranium essential oils for an uplifting and invigorating natural scent.
  • Sweet Citrus Green¬†is a¬†blend of grapefruit extract combined with the pure essential oils of vanilla and ylang ylang for a warm and revitalizing natural scent.

We use therapeutic grade essential oils and pure plant extracts to create I Love Muff's gentle and effective, botanical infusions.


Clean Wash BLUE contains beneficial plant extracts

¬†‚ÄĒ¬†Orange Blossom Hydrosol, Lavender Hydrosol, Non-Alcohol Witch Hazel, Rosemary Leaf Extract, Green Tea Leaf Extract, Lavender Oil, Patchouli Oil, Clary Sage Oil, Geranium Oil¬†combined with¬†ultra-gentle, non-irritating, hypoallergenic, non-toxic, non-carcinogenic natural ingredients derived from plant-based sugars and fatty alcohols from coconut oil for its lovely soft lather.

Clean Wash GREEN contains beneficial plant extracts

¬†‚ÄĒ¬†Orange Blossom Hydrosol, Lavender Hydrosol, Non-Alcohol Witch Hazel, Rosemary Leaf Extract, Green Tea Leaf Extract, Vanilla Oil, Ylang Ylang Oil, Grapefruit Oil¬†combined with¬†ultra-gentle, non-irritating, hypoallergenic, non-toxic, non-carcinogenic natural ingredients derived from plant-based sugars and fatty alcohols from coconut oil for its lovely soft lather.

Pure Spray BLUE contains beneficial essential oils and purifying plant extracts

¬†‚ÄĒ¬†Non-Alcohol¬†Witch Hazel, Lavender Hydrosol, Rose Hydrosol, Tea Tree Hydrosol, Aloe Leaf Juice, Lavender Oil, Clary Sage Oil, Patchouli Oil, Geranium Oil¬†suspended in purified water with¬†Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid.

Pure Spray GREEN contains beneficial essential oils and purifying plant extracts

¬†‚ÄĒ¬†Non-Alcohol¬†Witch Hazel, Lavender Hydrosol, Rose Hydrosol, Tea Tree Hydrosol, Aloe Leaf Juice, Vanilla Oil, Ylang Ylang Oil, Grapefruit Oil¬†suspended in purified water with¬†Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid.

Soft Lotion BLUE contains softening plant-based emollients and beneficial essential oils

¬†‚ÄĒ¬†Sweet Almond Oil, Hemp Seed Oil, Aloe Vera Oil, Avocado Oil, Sunflower Seed, Oil, Jojoba Seed Oil, Lavender Oil, Clary Sage Oil, Patchouli Oil, Geranium Oil¬†combined with¬†Purified Water, Emulsifying Wax, Stearic Acid, Vegetable Glycerine, Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid.

Soft Lotion GREEN contains softening plant-based emollients and beneficial essential oils

¬†‚ÄĒ¬†Sweet Almond Oil, Hemp Seed Oil, Avocado Oil, Sunflower Seed Oil, Jojoba Seed Oil, Aloe Vera Oil, Vanilla Oil, Ylang Ylang Oil, Grapefruit Oil combined with¬†Purified Water, Emulsifying Wax, Stearic Acid, Vegetable Glycerine, Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid.

Fresh Biodegradable Vulva wipes are moistened with soothing, refreshing plant extracts and beneficial essential oils

¬†‚ÄĒ¬†Cucumber extract, Chamomile flower, Marshmallow root, Vitamin E, and Lavender offers a fresh, light natural scent.

 



WHAT'S NOT IN MUFF STUFF

Nothing harmful, only the Good stuff! All of I Love My Muff products are free of soap and toxins. We use cruelty free, plant derived ingredients and pure beneficial essential oils in our gentle yet effective cleansing, freshening, moisturising and purifying intimate care products.

‚úė¬†SLS
‚úė¬†Soap
‚úė¬†Soy
‚úė¬†Gluten

‚úė¬†Parabens
‚úė Artificial colors
‚úė¬†Synthetic fragrances
‚úė Animals products
‚úė¬†Cruelty