Meet the Founder
"I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self-care."
Hi, I’m Ritz, I want to share with you why I created I Love My Muff.
In 2009, I decided to take the lead in providing for myself and anyone else seeking clean, gentle, cruelty-free, and vegan, p-H balanced, vulva-loving products to address our most intimate self-care needs, because we deserve them.
As a female entrepreneur, I am a staunch supporter of women. By women, I mean all persons who identify as women and everyone on the gender spectrum who wants to simply use good stuff to provide daily care for themselves - down there.
And, as a woman who challenged herself in an industry that needed female direction and who dared to do it, I offer I Love My Muff products with a loud and proud statement that encompasses all forms of self-love through self-care.
I Love My Muff provides clean, gentle, effective, and unapologetic intimate hygiene products for all of us — Period.
Love yourself, love your muffs and lift each other up!
Founder & CEO
Muff in the Press
“To maintain your freshly coiffed bikini area, consider the I Love My Muff cleansing kit, a Canadian-made vegan line for lady parts-specific TLC.”
“The I Love My Muff Maintenance kit is an all-in-one set to keep your hoo-ha looking its best.”
“The products are the perfect size so they can be carried discreetly in your purse”
“A cleansing wipe and a little drying action can be the difference between a relaxed afternoon and a hellish one”
“Kudos to any brand that is so clean that they can proudly display all of their ingredients!”
— Tracy Anderson
“I've got a little secret, and thrilled to share it with you. It's an amazing product that keeps you feeling fresh…everywhere”
Benefits of Muff Stuff
Did you know that apocrine sweat glands that exist in our armpits, also exist in the vulva, outer labia, and inner labia area which empties into our hair follicles?
Our external intimate areas consist of one of the most delicate ecosystems on our body; therefore the vulva, deserves gentle, purposeful products that help soothe, refresh and rinse away excess vaginal discharge without disrupting our natural internal pH or wash away any beneficial bacteria. The vagina is the internal area and it has a pH of 3.5 and we naturally produce discharge as a completely normal housekeeping function. No soaps, body washes, or douches should ever be used inside your vagina (or vaginal canal).
Externally we have the vulva, outer labia, and inner labia and our vaginal discharge ends up being deposited in these areas and that's what Muff stuff is for, to help cleanse, refresh and moisturise the delicate skin of our external intimate areas.
Whether you’re bare or rocking some hair down-there, I Love My Muff's straightforward, high-quality vulva-loving intimate care products have you covered from front to back!
WHAT'S NOT IN MUFF STUFF
We use cruelty free, plant derived ingredients and pure beneficial essential oils in our gentle yet effective cleansing, freshening, moisturising and purifying intimate care products.
I Love My Muff gives it to you GOOD!
✘ Artificial colors
✘ Synthetic fragrances
✘ Animal products
I Love My Muff is a Female Founded, BIPOC owned business, LGBTQA+ Canadian company providing, Clean, Plant-based, Cruelty-free, Non-toxic, Wholistic self-care essentials, Retail, and Professional intimate skincare products, Personal hygiene care kits, Premium vulva-care Travel Sets, Good stuff for the muff on the move, Inclusive and Bodypositive, Daily love and care for down-there.
Self-care is not selfish
Loving yourself and loving your muffs helps to lift others up! We are proud to say that by supporting ILMM, we are paying it forward locally and globally in the following ways:
Girls grow up to be badass women who do awesome things if they get the opportunity, which is why we support OGC in raising awareness of gender inequality and providing young girls in Africa access to education, mentorship and opportunities they would not otherwise have.
QMUNITY is a non-profit organization based in Vancounver, BC that works to improve queer, trans, and Two-Spirit lives. They offer a safer space for LGBTQ2SAI+ people and their allies to fully self-express while feeling welcome included and supported to be their best selves. We are proud to support and provide muff stuff for Trans and Non-binary babes because self-care should not be selfish.
Students across the province rely on school breakfast and lunch programs to fill their tummy's on school days but on weekends, they don't always have the food they need. By supporting Starfish backpack program, we help ensure that kids have access to healthy food and full bellies on weekends too.