Natural stuff for your muff

"I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self care.”

- Ritz Clinging, Founder & Creator

Made by a Woman for Women.


I want to share with you why I started this brand. I've used all kinds of feminine hygiene products over the years and many left me irritated - both in mood and skin. My needs were simple: something natural, gentle and effective.

But all the personal care products I had come across were full of ingredients that were far from caring. Plus, the feminine hygiene brands available at the time were either drug store bore or hid behind flowery messaging. I set out to create a line of purposeful products for the vulva that we can trust. 

I Love My Muff is a bold statement that reflects my dedication to lighten up what had traditionally been a very clinical industry and my commitment to providing the best products for daily care down there.

I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self-care. So, from one woman to another, love yourself and love your muff. 

Muff love,

Ritz Clinging
Founder & CEO


Benefits of using Muff stuff

The vagina has its own environment and is self-cleaning however, your vulva and vagina are not the same thing. Your vulva is on the outside of your reproductive area and the vulva does not have self-cleaning capabilities. Water is a good cleanser but if you choose to use all-natural products to help provide extra daily love and care for down there, I Love My Muff has you covered from front to back.




What IS in muff stuff

100% pure beneficial essential oils
We use therapeutic grade essential oils sourced from our certified partner supplier to create our own effective, botanical infusions.

Natural emollients


Plant-based oils are beneficial for all skin types and are naturally moisturizing and soothing.The essential fatty acids found in almond oil, coconut oil, jojoba oil, aloe vera oil, olive oil and Vitamin E help to moisturize, protect, soothe, and hydrate your skin while maintaining its softness.

Alcohol-free witch hazel 
A non drying, plant-based botanical extract which is an excellent coolant that soothes the skin and has antiseptic, astringent, and anti-inflammatory properties to calm skin irritation and helps reduce redness naturally.

Natural plant preservatives
These preservatives include pure essential oils like Vitamins A, C, E, and grapefruit seed extract which has naturally occurring antimicrobial, antiseptic, and antibacterial properties, as well as antioxidants. 

Pure distilled water
Purified water is the most gentle solvent and is neutral in nature.

What's NOT in muff stuff

No harmful chemicals, only the good stuff:

  • ✘ SLS: Makes products foam but it is a known irritant
  • ✘ Parabens: We use natural plant preservatives instead
  • ✘ Synthetic colors & fragrances: Our products smell delightful due to pure essential oil blends
  • ✘ Cruelty: We love animals as much as our muffs. Our products are 100% vegan and are never tested on animals 
  • ✘ Soy or gluten: We're sensitive to your sensitivities and all of our products are pH balanced